I help humans and AI work better, together.
From pharmaceutical sales tools to AI agent/chatbots, I've spent 14 years turning complex and powerful features into intuitive experiences that people enjoy and trust.
Currently at Zendesk, crafting workflow automation that just works.
Works that works
A curation of projects that delivered measurable impact for both users and businesses
Workflow automation
Picture this: when a customer requests a demo, AI automatically evaluates incoming leads, assigns priority scores, and creates CRM records with all relevant context. Transforming multi-step manual processes into seamless automation.
Bot builder / AI agent
Started with designing a simple feature that automatically responded to emails with article recommendations. Then built Bot Builder—a chatbot creation tool that lets customers design conversation flows, make API calls, and leverage LLMs that understand context. From basic automation to intelligent, customizable AI.
Mobile POS
"What if we could bring the checkout to the customer, instead of making the customer come to the checkout?" This simple insight led to a mobile POS solution that transformed retail experiences and secured significant investment.
Where it all began
Pharmaceutical e-detailing
Created innovative interactive experiences for pharmaceutical sales tools for Pfizer, Eli Lilly, GSK navigating strict regulatory compliance.
Technical complexity made simple
Transformed complex technical systems into accessible learning materials for apprentices through desktop publishing and technical drawings. Drove digital innovation by introducing ePub3/Mobi formats.
Public speaking experiences
Sharing insights on AI UX, design systems and global design with the community
Designing for 29+ languages - global UX at scale
Shared insights on international design considerations, RTL languages, and cultural adaptation with Computer Science students.
Also presented a session on "Wireframes, Prototypes & Mock-ups - From Concept to Code" to share enterprise-scale design challenges with next generation.
Can you see my screen? How Zendesk design sparks joy and collaborates remotely
Discussed remote design collaboration, tool optimization, and team culture during the COVID era, sharing insights on maintaining design quality and team connection.
Beep boop! Are bots better for customers and the agents behind the screen?
Explored dual-sided AI UX - customer experience AND agent experience in conversational AI. Shared data insights from 6+ years of Answer Bot and Bot Builder evolution.
Presented thought leadership in AI/human collaboration based on extensive hands-on experience.
What makes my approach unique
With over a decade of experience across diverse industries, I bring a unique perspective to every project.
AI evolution expert
Designed enterprise AI from simple article recommendations to LLM-powered agents, understanding the full spectrum of AI UX challenges and opportunities.
Data-driven designer
Leverages real analytics and metrics to inform design decisions, ensuring solutions that deliver measurable business outcomes.
Hack-to-production
Demonstrated track record of turning hackathon wins into funded products through rapid prototyping and validation techniques.
Community leader
Regular conference speaker on AI UX and international design, sharing insights on creating effective human-AI interfaces.